Microsoft’s Entrance to AdCenter: Google and Yahoo, Be Prepared!

Let’s welcome Microsoft’s AdCenter to the PPC advertising field. A quick question, though, why is AdCenter here? Microsoft, the juggernaut, sat on the sidelines for quite awhile and watched as first Overture (later bought by Yahoo) and then Google took online advertising to the level which we see it today. This business, hardly fully grown, yet quite developed, is still dominated by Yahoo and, in particular, Google. AdCenter is not an entry into the ground floor of a new field of business, but a giant undertaking in a field that, frankly, Microsoft will likely not be able to shove people around in. I suppose Microsoft could get in the microchip processing business, too, I mean they’ve got the money – the point is businesses don’t just enter new enterprises View the rest of this article