Ezine Publishing: Is It Worth The Effort?

Is writing an ezine or newsletter still worth your time and
effort, or is it a fading means of marketing?
With all the spam filters being automatically included in
email clients these days it's definitely harder to get your
messages through.
But that's exactly why you need to start and maintain your
own ezine or newsletter. By building the trust factor with
your readers they'll always be willing to accept your
emails.
The benefits of ezine marketing are numerous. As an ezine
publisher you need to do a few things first to ensure your
success.
Target Market
The very first item you need to know's what is your target
market or audience. Is there a want for the information
you'll be writing about? Is there an audience?
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