If you live on Earth, you have heard about the deal between Country Music Legend Garth Brooks and mega super store, Wal-Mart. Brooks, who has always proved to be a marketing innovator, has inked a deal that is sure to set the music industry on fire. Recently parting from his label, Capitol Records, the deal grants sole distribution rights to Wal-Mart.
What can we learn from Garth? First, he’s all about the business, his fans, and marketing, something I speak about repeatedly both on my weekly radio show as well as in my book, The Indie Guide To Music, Marketing and Money. While Brooks has not recorded a new CD since 2001, his least successful by Brooks’s standards, this marketing genius still captures headlines, creating urgency for his music.
How does he d View the rest of this article
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment