Friday, November 30, 2007

The 7 Most Common Marketing Mistakes

When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing campaign.

Too often novice marketers, even marketing veterans, make costly mistakes that result in poor performance of their marketing campaign. Common marketing mistakes can be avoided with adequate planning, attention to detail, and ongoing measurement and evaluation.

If you’re considering a traditional marketing campaign, an Internet marketing campaign, or something that’s never been tried before, be sure to avoid these common marketing mistakes.

1. Timing. You may have a great list, a fantastic offer, and even a well designed View the rest of this article


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