Thursday, August 2, 2007

IN ADVERTISING TV IS STILL KING, BUT INTERNET IS CATCHING UP

Burlington, NJ: Even though television has dropped in regards to overall advertising spending, it still remains atop of the marketing world. Surprisingly is how quickly internet advertising is starting to catch up. Companies like Microsoft, who allot 60% of their advertising budget to online campaigns, and Toyota, who spent $12.9 million on US internet advertising in 2005 and 2006, are reaching web surfers to promote new products and services.
“It does not come as a surprise,” says Michael Podlesny, president and CEO of Indocquent.com, an online site dedicated to allow businesses and people to promote products and services. “The internet is growing at an astronomical rate, and retailers both online and offline will be positioning themselves to get their adve View the rest of this article


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