Link exchange has got under very curious eye of search engines. These days search engines become more and more professional in telling natural link building from unnatural. Due to this fashion of telling natural from unnatural you have to be very careful when exchanging links.
One of the crucial elements in making your link exchange look natural for search engines is to use different anchor texts.
It seems illogical, at first sight; because the core aim of link building is to get as many backlinks with your keywords as anchor text as possible. So, on the surface, if you want to grab 1st position in Google for 'car loans' you must get as many backlinks with 'car loans' in anchor text as possible. But in real life this logics will fail you...
Because yo View the rest of this article
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