Good Email Advertising

I thought it might be good to talk about a few of my likes and dislikes about email advertising.I have picked up a few good pointers over the years.Even though a lot of these may be known or said before they are worth repeating.
After all the whole idea is get people to read your emails( not DELETE) in the hope that they will sign up or buy whatever you are promoting.
One of the first things you are going to want to do is make sure you don't go across in your email more than 65 characters a line.There are 2 reasons for this and the first is what is known as "eye fatigue".What this means is if the person reading has to go across too far to the right the reader loses interest.The second reason is some email clients have what is called line wrapping which means yo View the rest of this article