Mercedes-Benz is Humming Once Again

A revived Mercedes-Benz focusing on price and quality is determined to be back on the auto industry's center stage along with other auto giants. The German brand name, which is now owned by DaimlerChrysler, is taking its time to recover from its losses. Now, the automaker's officers can breathe calmly unlike in the past few months because Chrysler operating profit surged by 127 percent amounting to $1.2 billion. Sales increased by 9.3 percent and analysts in the automotive world are positive that the figures will stick. "The downward spiral has changed direction," says Dieter Zetsche, DaimlerChrysler AG chairman. The prestigious brand is finally emerging from the debilitating stretch in its 127-year history. Its 3-year slump left its reputation for e View the rest of this article