Sunday, August 26, 2007

E-books: A Powerful Promotion Weapon

E-books are a new medium for sharing marketing information, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of an e-book to increase incrementally. E-books have certain abilities and qualities that other mediums don´t possess. For example, e-books are fairly easy to produce and their production cost in terms of money is zero. Just think about it: you don't need a publisher, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software to make it. Also, e-books have the possibility of an easy and rapid online distribution. They are also easily updated; they don´t require a reprint. All you need is t View the rest of this article


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