by Karon Thackston © 2007, All Rights Reserved
There I was – stuck, staring at my computer screen and gritting my teeth. "All these calculators are virtually the same. All calculators add, subtract, divide and multiply.” I huffed, “How am I supposed to write different copy for 25 calculators that are all pretty much identical?" Ever been there? Ever had several catalog descriptions or pages of copy to write about products or services that are the same, but different? What's the biggest problem? Knowing how to identify those all-important differences!
I guess one way to get around this hump that practically every copywriter hits would be to make a list of the different ways I'd described products before. Then, I could View the rest of this article
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment