“Increase quality or bid $5.00 to activate” – Solutions For Google Adwords

If you’ve ever done a Google Adwords campaign, you might have come across this message for one of your keyword which reads “Increase quality or bid $5.00 to activate.” First, let’s look at the reason for this. When Google looks at any placement, it looks at relevancy (perceived relevancy in this case) as discussed in previous Marketing Insight ezines. The reason you have gotten this message is that Google feels that your ad does not relate to the keyword - so it de-activates that keyword. What this message is also saying is that, if you don’t know how to use Google Adwords, you should be paying 5 times more than necessary. So what do you do? WHAT NOT TO DO: Google make fortunes from people who are so desperate to have their ad shown on that keyword that the View the rest of this article